Cersaie 2024 is just around the corner, and as always, The.Artceram is revealing some of the novelties that will mark our 2025. The success of last year’s new collections was immensely gratifying, and we hope to replicate it!
The International Exhibition of Ceramic Tile and Bathroom Furnishings has always been an important showcase for interpreting and sharing new trends and design evolutions, a unique opportunity for exchange.
We look forward to welcoming you to our booth Hall 22 / Stand A104-B91, where you can discover all the latest from The.Artceram. In the meantime, here’s a preview of the most interesting new features.
Brooklyn! Our bridge between aesthetics and functionality
Taking center stage at our booth will be the Brooklyn collection. A line of washbasins that perfectly balance aesthetics and functionality, true to The.Artceram’s style.
The modern and soft lines of the Brooklyn washbasins are designed to highlight the perfect union of elegance and practicality.
Each washbasin incorporates an integrated “band” in the ceramic that serves both as a support surface and a faucet mount. This feature divides the washbasin into a wet and dry zone, providing space for accessories and simplifying space management.
Brooklyn washbasins will be available in four sizes and various installation types: wall-mounted, countertop, or with a dedicated structure. Special attention has been given to the wall-mounted design, where the mounting brackets also function as practical towel holders.
Finally, the 100, 90, and 65-size washbasins offer the possibility of installing a dedicated storage structure, characterized by its lightness and reference to the triangular easels that support worktops. Two easels made from a single bent tube act as a “support bridge” that perfectly balances the washbasins on the central pivot.
Introducing Whisky! A refined evolution of the Cognac collection
The Whisky collection represents a refined evolution of the thin-edged Cognac washbasins.
Inspired by the shapes of tasting glasses, they stand out for their balance between contemporary aesthetics and a high degree of functionality, allowing for integrated faucets.
The integrated faucet optimizes space without sacrificing style. Available in two sizes, the Whisky washbasins are a perfect synthesis of design and practicality.
Whisky embodies the latest market trends, where elegance meets everyday practicality, creating a bathroom space that celebrates the beauty of simplicity and innovation in detail.
Discrete and smart versatility? In one word… Passepartout!
When design is intelligent! Passepartout is the new washbasin shelf that reinterprets space in a smart way.
The goal of the Passepartout shelf is to allow for “free” design of the bathroom environment, enabling easy insertion and hydraulic management of freestanding washbasins even in spaces that were previously prohibitive in terms of load, drainage, and dedicated faucet installation.
Passepartout is designed to be paired with an endless variety of pedestal washbasins from The.Artceram collections, simulating the effect of “freestanding” washbasins.
Additionally, it offers a practical surface for small everyday accessories. The shelf can also integrate a towel hook, like the metal hanger from our Bold collection.
Rodolfo: from what we were to what we will be!
The Rodolfo collection is a tribute to the past while we design our future. A collection of “square” wash basins characterized by their distinctive edge and flexibility of use.
The compact and orthogonal shapes are enriched and modernized by rounded corners and significant thicknesses. A distinctive and innovative feature of the collection is the 45° inclination of the edges that gently slope into the basin, a key element that creates a harmonious fil-rouge across all models.
The countertop versions, robust and of great presence, integrate perfectly with any surface, adding a touch of sophisticated modernity. The wall-mounted models, on the other hand, seem to float in the air, creating an almost magical visual effect that enhances the sense of space and order.
The refined mix and match between past and future offers a sensory experience that transforms the bathroom environment into a space of timeless elegance, where every detail tells a story of dedication and passion for design.
Material boxes with a Dark Matter style, see you at our booth!
At the 2024 edition, we will transform our booth into a museum experience where you can experience The.Artceram style firsthand.
Curated by Art Directors Meneghello Paolelli with the collaboration of stylist Beppe Mangia of EYE Studio, it will be organized into four closed exhibition silos, inspired by company packaging, that will highlight the material and form of our collections, offering a unique experience.
The entire exhibition concept will be permeated by tones inspired by the “Dark Matter” palette to create a suggestive and contemporary atmosphere, a bold combination of glossy and matte finishes that create a sharp and dynamic contrast.
Every detail, from the arrangement of the display elements to the choice of materials, has been carefully designed to offer an engaging and distinctive visual narrative.
Waiting for Cersaie 2024…
MENEGHELLO PAOLELLI – PRODUCT DESIGNER
“Collaborating and designing for Artceram means experimenting for us, always having the opportunity to express ourselves and add value to the brand in varied ways, sometimes even out of the box. Over the years, we have often moved from museum paths to canonical exhibition paths where the space recalled the bathroom world.
In 2024 we have therefore decided to set a milestone, a virtual breaking point from which to start again after years where we focused more on the bathroom environment than on bathroom products. Starting from this assumption, valuing the ceramic product as such, we designed an installation where we exhibit our pieces in an environment strongly characterized by material contrasts between rigid and soft materials, between glossy and matte surfaces, between chromatic contrasts where primary colors, such as glossy white ceramic and glossy black, are contaminated by bright and bold tones.
A material and chromatic melting pot where the “super glossy” black coexists with the “super matte” sprayed concrete from which four self-supporting exhibition silos made from the common packaging boxes used for sanitary ceramics rise. Four closed boxes, chromatically contrasting with the rest of the installation, where sanitary ceramics are exhibited and revealed.”
ALBERTO BRUNELLI – CEO THE.ARTCERAM
“The.Artceram, with a long tradition of excellence, continues to redefine industry standards, offering cutting-edge solutions that combine aesthetics and functionality. Participating in Cersaie is an unmissable opportunity for us to showcase the result of the constant commitment we put into everything we do, from innovation to product design. We are always excited to present our new collections to an international audience and contribute to the evolution of the bathroom furnishings sector.”
Visit the official Cersaie 2024 website and get your ticket here!
