The experience at Cersaie 2024 was the ideal stage to preview the new The.Artceram 2025 collections. A presentation, true to The.Artceram style, outside of all traditional schemes.
The.Artceram’s DARK MATTER booth, curated by Art Directors Meneghello Paolelli in collaboration with stylist Beppe Mangia from EYE Studio, offered a high-impact museum-like experience, winning the prestigious ADI Design Booth Award!
A prize born from the collaboration between ADI – Association for Industrial Design and Cersaie, with the aim of highlighting booths that go beyond product exhibition to communicate the true brand value and company essence during the event.
Visitors and the ADI jury appreciated the extraordinary contrasts between glossy and rough surfaces, the bold use of colors such as black and fluorescent orange, and the optical graphics combined with wire mesh styling.
A material and visual mix & match that allowed the space to be organized into true vertical display silos, where The.Artceram collections transformed from products into works of art.
Designers Meneghello Paolelli comment:
“It was stimulating to tackle and resolve the most complex technical details in the creation of this space, a result achieved also thanks to the collaboration of the entire team involved in the design and construction of the booth. The chosen material, the company’s cardboard packaging, presented significant challenges, but we overcame them with creativity and commitment.”
The Lord and Milano mirrors, placed inside these innovative circular silos, captivated and amazed visitors, who were struck by the fact that both the booth and collections became a unique whole to be immortalized and shared on Social Media.
The.Artceram CEO Alberto Brunelli also expresses his utmost satisfaction with the results achieved:
“I’m thrilled to be back presenting Artceram with a booth that this year was conceived as an installation completely outside the box, allowing the true innovative and nonconformist spirit that has always characterized The.Artceram to shine through!”
New collections and innovations from The.Artceram
The DARK MATTER booth also perfectly fulfilled the challenging task of visually showcasing, through the new collections, how The.Artceram has interpreted the latest trends in bathroom design.
The new collection of Brooklyn washbasins with their modern and soft lines have created a perfect combination of elegance and practicality, thanks to the division between dry and wet areas. The work is completed by a dedicated structure presented at Cersaie in the version with wooden easel which was much appreciated.
The Whisky and Rodolfo collections, on the other hand, tell the story of The.Artceram’s continuity, constantly evolving, transforming, and redefining the concept of modernity.
Whisky continues the path of the Cognac collection. Sinks inspired by the shapes of tasting glasses, standing out for their contemporary aesthetics and high functionality thanks to the integrated faucet.
Rodolfo, instead, tells the story of The.Artceram’s artisanal soul, capable of interpreting new trends and philosophies by revisiting classic designs in a modern and unusual contemporary key.
Equally important is the Passepartout shelf, which stood out for its ability to effortlessly transform the style of any bathroom space, enhancing both usability and functionality. This shelf proved extremely versatile and perfectly pairable with pedestal sinks, such as those from the iconic Brera and Jolie collections.
In conclusion, The.Artceram’s participation in the 2024 edition of Cersaie further solidifies its position as a leader in design bathroom furnishings, thanks to a continuous aesthetic and functional research that looks to the future without forgetting tradition; rooted in the true craftsmanship of Made in Italy.
